Brand Guide
The core rules for presenting Deluxe Shop clearly, consistently, and with a premium technical feel across partner pages, community posts, documentation, and promotional material.
Assets
Downloadable Logos
Each logo is supplied as a transparent PNG and should be used without modification.
Guidelines
Logo Usage
- Use the coloured logo on light backgrounds.
- Use the white logo on dark or high-contrast backgrounds.
- Use the grey logo only as a subtle effect on dark backgrounds.
- Keep at least 20% of the logo width as clear space around the mark.
Guidelines
Keep It Intact
- Do not stretch, squash, rotate, or skew the logo.
- Do not add shadows, outlines, gradients, or effects.
- Do not recolour the logo outside the approved colour, white, and grey versions.
- Do not rearrange, crop, or place the logo where it becomes hard to read.
Palette
Colour
Supporting neutrals may be used for UI depth, borders, and muted text, but the core brand palette should stay focused on accent, dark, and white.
Type
Typography
The primary typeface is Plus Jakarta Sans. Use it for headings, body copy, buttons, and interface text.
Keep the typography clean, modern, and readable. Use confident weights for hierarchy rather than decorative styling.
Plus Jakarta Sans
Aa Bb Cc Dd Ee Ff Gg — 0123456789
Confident, technical, direct, and useful — the same voice that runs through every headline, button label, and line of interface copy.
Voice
Voice & References
Tone
Confident, technical, direct, and useful. Avoid hype when a clear product benefit says more.
Name
Refer to the brand as Deluxe Shop.
Affiliations
Do not imply affiliation with Rockstar, Take-Two, Cfx.re, FiveM, or Tebex unless the relationship is accurate and legally required.